J. Bruce Steffey - President & Chief Operating Officer

Bruce Steffey

Bruce Steffey has served as the President and Chief Operating Officer of National Vision, Inc. since October 2002. With more than 30 years of retail experience and a deep understanding of consumer needs, Mr. Steffey has led an operational team that has played an instrumental role in National Vision’s growth and rapid expansion throughout his 14-year tenure with the Company.

Prior to joining National Vision, Inc., Mr. Steffey served in the role of Senior Vice President of Store Operations from 1994 through 2002 for the jewelry retail giant, Zale’s Corporation. During his tenure with Zale’s, Mr. Steffey helped lead the Company to its highest sales volume and profitably in the organization’s history, recording sales of over $1 billion and profitably of $425 million. During that same timespan, Mr. Steffey spearheaded the revival of the online and retail jeweler, Baily Banks & Biddle, formerly a Zale’s subsidiary. Prior to Zale’s, Mr. Steffey served as a Senior Vice President for Service Merchandise, where he led the operations team and helped grow the Company’s jewelry division into the largest jeweler in the United States.

Mr. Steffey holds a B.B.A. in Marketing, Management and Finance from Wake Forest University.