Joe VanDette

Senior Vice President, Chief Marketing Officer

Joe VanDette

Joe VanDette leads National Vision's Marketing function, including strategic brand management, CRM, advertising and media, digital marketing, e-commerce and research/insights.

Joe brings 20+ years experience leading marketing efforts for retail chains. He most recently served as Chief Marketing and Digital Executive for Smart & Final, a chain of grocery warehouse stores, where he led business transformation and customer engagement and used data-driven strategies to achieve exponential growth in brand awareness and e-Commerce business. Previously, Joe held various leadership roles in Marketing, Strategy, and Consumer Analytics for Toys ‘R Us.

Joe studied at Pennsylvania State University, where he obtained a B.S. in Management Science and Information Systems. His wife is also a Penn Stater and they still have season tickets to PSU football, attending as many games as possible with their two young daughters.