Reade Fahs

Chief Executive Officer and President

Reade Fahs

Reade Fahs has served as the Chief Executive Officer and President of National Vision since January 2003. He joined the Company in April 2002 as its President and Chief Operating Officer. Under his leadership, National Vision has become one of the largest and fastest growing optical retailers in the United States.

Before joining National Vision, Reade served as the Chief Executive Officer of the European internet start-up company, First Tuesday. Prior to First Tuesday, he was Managing Director of Vision Express U.K., where he led a dramatic turnaround of its largest and most profitable division. When Vision Express merged with Grand Optical, the new company – Grand Vision – became the largest optical chain in Europe. He began his optical career in 1986 when he joined LensCrafters, then a regional optical chain of less than 100 stores. When he left LensCrafters a decade later, it was the largest optical chain in the world. At LensCrafters, Reade led advertising, strategy, and new product development.

Reade devotes himself to an ecosystem of charities that help make eyeglasses available and affordable to underserved populations around the world. He is the Chairman of the Board of VisionSpring, a social enterprise that works to ensure affordable access to eyewear, everywhere, and he is an active board member of RestoringVision, a nonprofit that provides millions of readers and sunglasses to those who would otherwise not have access to eyewear. He also serves on the boards of Pennsylvania College of Optometry at Salus University,  PetVet Care Centers, The Atlanta Committee for Progress and Atlanta’s Alliance Theatre.

Reade holds a B.A. in English and American Literature from Harvard University.