Effective Date: November 1, 2020
Last Reviewed On: October 30, 2020
This Privacy Policy (“Privacy Policy”) applies to National Vision, Inc. (“NVI”), America’s Best Contacts & Eyeglasses, America’s Best Vision Plan, Eyeglass World, Vision Center Brought to you by Walmart, Vista Optical in Select Military Exchanges, and Vista Optical in Selected Fred Meyer Stores (for purposes of this Privacy Policy, collectively, “National Vision”, “we”. “us”, or “our”). This Privacy Policy describes how we collect, use, and share information about you in the course of providing our services and explains your rights with regards to that information. This Privacy Policy applies to our websites (nationalvision.com, americasbest.com, eyeglassworld.com, findvistaoptical.com) (our “Websites”), the vision services and products we provide, and any other way we may collect or receive information about you (collectively, our “Services”). This Privacy Policy does not apply to your protected health information (“PHI”), which is governed by our Health Insurance Portability and Accountability Act of 1996 Notice (“HIPAA Notice”) available
Please read this Privacy Policy carefully. By accessing and using our Websites, you agree that you have read, understand, and are bound by the terms and conditions set forth herein. This Privacy Policy is incorporated into and made a part of our Terms of Use, which are a legally binding agreement between you and us. IF YOU DO NOT AGREE WITH ANY PART OF THIS PRIVACY POLICY OR OUR TERMS OF USE, PLEASE DO NOT USE OR ACCESS THE WEBSITES OR SERVICES. You should review this Privacy Policy periodically as we may update it from time to time.
Personal Information We Collect
“Personal information” refers to any information about you by which you can be personally identified. We collect or obtain the following categories of personal data about you. Please see “How We Use and Share Personal Information” for more information about why we collect the categories of information below.
Non-Personal Information Collected
Personal information does not include:
Sources of Personal Data
We obtain all of the categories of personal information listed above from the following categories of sources:
More About Cookies
We automatically collect statistics from your browser or device on site usage patterns and your preferences through cookies, web logs, web beacons and third party service providers. This information may include Internet protocol (IP) addresses, device ID and type, browser type, Internet service provider (ISP), referring/exit pages, the operating system used by your device, date/time stamp, your mobile device's geographic location, and/or clickstream data.
When you visit or interact with our Website, we (or our third party service providers) may also use cookies and other types of web technologies to collect technical and usage information. We may use services provided by Google to collect such information. For more information on how Google uses your information please see "How Google uses data when you use our partners' sites or apps", www.google.com/policies/privacy/partners. A cookie is a small text file that is stored on a user's computer for record-keeping purposes. We may link the information we store in cookies to any personal information you submit while on our Website. When we link the information we store in cookies to any personal information you submit while on our Website, we may use that information to send you offers online or through the mail.
We use both session ID cookies and persistent cookies. A session ID cookie expires when you close your browser. We use session ID cookies to allow visitors to easily navigate during checkout and access their account information. A persistent cookie remains on your hard drive for an extended period of time. We use a persistent cookie to welcome visitors returning to the site and to associate appropriate advertisements for our visitors.
Most Internet browsers allow you to disable, turn the cookie feature off, or reject cookies entirely by changing the settings on your Internet browser. Changing these settings may affect your ability to use certain features and functions of the Website. Without a session ID cookie, your ability to complete a purchase and checkout will be limited.
If you are accessing our site on your mobile device, we may use mobile device IDs (the unique identifier assigned to a device by the manufacturer) or Advertising IDs (for iOS 6 and later), instead of cookies, to recognize you. We do this to store your preferences and track your use of our Website. Unlike cookies, device IDs cannot be deleted, but Advertising IDs can be reset in 'settings' on your iPhone.
You may interact with content on our Website through social media plugins provided by Facebook, Twitter, Google and LinkedIn. We do not control the information that these companies collect when you choose to use their social media tools, whether through cookies or otherwise, nor do we control how these companies use any information they collect. We encourage you to review their privacy policies before interacting with these social media tools.
How We Use and Share Information
We may use or disclose the personal information we collect for one or more of the following business purposes:
Disclosures of Personal Information for a Business Purpose
In the preceding twelve (12) months, we have disclosed the following categories of personal information to our third-party service providers for the business purposes described above:
Under applicable law, we are permitted to disclose personal information to service providers in accordance with written contracts requiring our service providers to keep the information confidential. In addition to third-party service providers, we share all of the categories of personal information we collect with government entities (if required by law or reasonably necessary to avoid harm).
Sales of Personal Information
In the preceding twelve (12) months, we have not sold personal information. Our policy is that we do not and will not sell your personal information, unless you give us your consent or direct us to do so.
Contests and Drawings
We may sponsor or host contests or drawings from time to time. Some contests may be offered in conjunction with a third party sponsor and Website users will be notified at the time of the contest as to whether a third party sponsor is involved and whether the third party will be receiving the user's personal information to send promotional communications. The Website user can then choose whether to enter the contest or not at that time based on the terms and conditions associated with that particular contest.
Links to Third Party Web Sites
Our Websites may include links to other websites whose privacy practices may differ from ours. If you submit personal information to any of those sites, your information is governed by their privacy policies. Please be aware that we do not endorse and are not responsible for the privacy practices of such other websites, and the Privacy Policy presented here does not apply to such third party websites. We encourage you to carefully read the privacy policy of any website you visit.
Testimonials
We display personal testimonials of satisfied customers on our site in addition to other endorsements. With your consent, we may post your testimonial along with your name. If you wish to update or delete your testimonial, you may contact us at [email protected].
Prescription Verification
We may verify your prescription information provided with your order with your doctor or eye-care provider as required by federal law. For more information about how your Protected Health Information, please see our HIPAA Notice.
Security
We have implemented appropriate physical, electronic, and administrative procedures to safeguard and prevent unauthorized access, maintain data security, and correctly use the information we collect online. Please note that there is risk involved in using the Internet. Thus, our goal is to provide a reasonable level of security based on general industry standards. We therefore recommend that you use every precaution to protect your information when using the Internet and any other links.
All transactions occur through our secure server, protected by a DigiCert® Secure Site Certificate. That means that we use encryption to secure information sent from your computer to our servers. In addition, credit card numbers and other sensitive information are encrypted in our database(s) to provide a second layer of security for your private information. When credit card information is transmitted online, we use Secure Sockets Layer (“SSL”) server software to prevent unauthorized access to the information. SSL is a highly sophisticated method of scrambling data as it travels from your computer to our Website servers. You can identify the secure connection by looking for a locked padlock icon at the lower portion of your browser window.
Children's Privacy
Our Websites and Services are not directed to children under the age of 16 and we do not knowingly collect personal information from children. It is our policy not to knowingly solicit or permit children under the age of 16 to provide their personal information for any purpose. In accordance with the Children's Online Privacy Protection Act of 1998 (“COPPA”) and our internal policies, if a person under age 16 submits information to us through any part of our Websites, and we know that the person submitting information is under age 16, we will not use it for any purpose. We will delete the information as soon as we discover it, and we will not disclose it to third parties. If you are under the age of 16, please stop using our Websites and our services.
Your Rights and Choices About Your Personal Information
Updating Your Information
If you ever need to update or delete any information on file with us, you may call us at 1-800-637-3597 or email us at [email protected]. If you need to update your information when re-ordering, you will have a chance to make changes to your payment information, shipping and billing address(es) at checkout.
Your California Privacy Rights
You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose to you:
We do not disclose personal information to any third parties for their direct marketing purposes.
In addition, under California law, Website operators are required to disclose how they respond to Web browser 'do not track' signals or other similar mechanisms that provide consumers with the ability to exercise choice regarding the collection of personal information of a consumer over time and across third party web sites, to the extent the operator engages in that collection. We do not respond to any such 'do not track' signals, as no one 'do not track' standard has gained consensus.
This law also requires Website operators to disclose whether third parties may collect personal information about their users' online activities over time and across different Websites when the users use the operator's Website. We do not knowingly permit third parties to collect personal information about an individual consumer's online activities over time and across different web sites when a consumer uses our Websites.
Third parties that have content embedded on our Websites (such as social networking features) may set cookies on a user's browser and/or obtain information about the fact that a web browser visited our Websites from a certain IP address. These third parties cannot collect any other personal information from our Website unless you provide it to them directly.
Deletion Request Rights
You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion Rights), we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.
We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:
Exercising Access, Data Portability, and Deletion Rights
To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by either:
Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.
You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.
Non-Discrimination
We will not discriminate against you for exercising any of your California privacy rights under the CCPA. Unless permitted by the CCPA, we will not:
Changes to this Privacy Policy
Our Privacy Policy may change from time to time. If we decide to change our Privacy Policy, we will update the “Effective Date” at the top of this Privacy Notice. Your continued use of the Websites or Services following the posting of revised Privacy Policy means that you accept and agree to the changes.
Contact Us
If you have any questions regarding this Privacy Policy or our privacy practices, please contact us at [email protected] or call us at 1-800-637-3597.
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