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Mission, Vision & Values

From Our People to Our Purpose

The world is a beautiful place, especially when seen with the best vision possible. Being able to see well can play an important part of leading a productive, fulfilling and rewarding life.

Unfortunately, as optics in the U.S. has evolved, seeing well has become quite expensive. But it doesn't have to be so. National Vision has shown there are many ways to make quality eye care and eyewear more accessible and afforable.

Ultimately, we strive to be an admirable company - a place we are proud to spend our careers.

We measure success through:

  • Loyal, happy customers
  • Professional, happy associates
  • Superior financial results and growth
  • Category innovation
  • Contribution to the greater good (in ways we are uniquely qualified)