Alex joined NVI in 2013 as VP Professional Services where he lead the team to improve hiring, developing and retaining doctors. In 2016, he took the helm as SVP of Marketing.
Alex has spent his entire career in the optical industry in various sales and marketing roles. He started his career with Bausch & Lomb in the company's contact lens business. He then joined Essilor in their lab and retail sales groups. At Transitions Optical he focused on retail sales and marketing for 10 years, holding positions in Europe, Middle East, Africa, and the United States.
Prior to joining NVI, Alex was at Transitions Optical where he was responsible for sales in the United States and Canada.
Alex holds an Optometry degree from Rand Afrikaans University in South Africa.